Brochure and Flyer Design tips

Here are a few brochure and flyer design tips to keep in mind the next time you sit down at the drawing table (or in front of the computer):

1. Make it stand out from the crowd

Make sure the brochure or flyer is attractive and eye-catching, especially if the customers will be responsible for picking it up themselves. You can brochure design in chennai achieve this through bold colors, thought-provoking images and stunning word-play. Remember that the front of your brochures and flyers is the first thing your prospects see, so brochure design in chennai make them unique, bold and interesting enough to motivate customers to pick them up.

2. Ensure the brochure or flyer is easy to read

Even if you grab customers’ attention with an brochure design in chennai appealing design, they won’t want to wade through long, dense paragraphs. Customers want to get to the point — and fast. Use large, clean headlines in a sans serif font, and put larger chunks of text in a serif font. Bullet points are a great way to emphasize key ideas without taking brochure design in chennai up a lot of space, and you’re not limited to bland black dots — try making a neat, relevant graphic to use as your bullet points. Checkmarks, dollar signs, colored balls, animal silhouettes and other graphics can add aesthetic appeal to your bullet points and, when done brochure design in chennai correctly, can serve to draw extra attention to top-selling pitches.

3. Use incentives

One of the best ways to get the most out of your brochure design in chennai marketing dollars is to add value to your brochures and flyers through coupons, free giveaways or other great offers you can incorporate into your brochure and flyer designs. Even better, make the brochure design in chennai discount or free offer redeemable only if the promo piece is brought in to the store (or a special code is entered on a website) so you can effectively brochure design in chennai track your success stats.

4. Know your audience

When determining the tone of your brochure or flyer, you need to keep in mind the type of audience who will be reading it. If you are trying to gain brochure design in chennai new clients, the brochure should be catchy and exciting, but not pushy. If you are focusing on maintaining current clients, use text and images that convey a tone of brochure design in chennai friendship, trust and appreciation for their business.

5. Emphasize powerful words

Whether you’re writing the text or it’s coming from a professional copywriter, make sure to highlight power words and phrases that grab the brochure design in chennai attention of clients. This could include the following:

New

Free

Save

Now

Easy

Proven

Amazing

Love

Discovery

Results

Health

Guarantee

Keep these tips in mind when creating a brochure design in chennai brochure or flyer and you will have a better chance of it getting read instead of being thrown away or ignored. A smart design coupled with easy-to-read, well-written text brochure design in chennai will gain attention and bring more clients to your door.

How To Get Started

 Go to your local Chamber of Commerce, Economic Development Office or a brochure design in chennai   major hotel and look for a large rack of brochures. Stand back and look at the rack. Which brochures catch your eye? Which ones do you want to brochure design in chennai   pick up? Is it because of the ink color, typeface, headline, paper color or visual design?

Now, look again. Take out some of the brochures brochure design in chennai   you didn't select and ask the following:

Why didn't you look at them?

Can you find something specific that made brochure design in chennai   you skip right over them?

Was it the lack of an eye-catching graphic?

Was it a hard to read type-face?

Did the headline lack sales appeal? Was it a label instead of a call to action?

Was it because the design of the rack brochure design in chennai   hid the real message?

Was it because it was printed on a blah color or paper?

Set up some basic ideas and blocks of text on brochure design in chennai   a folded piece of 8-1/2 x 11 paper. Does your text flow well? Does the copy seem logical for those panel placements? What images/theme would benefit this copy brochure design in chennai  and sell the brochure?

If you decide to create the brochure yourself, begin laying brochure design in chennai  it out in Microsoft Word in the column format or consult with a professional and present your ideas for your brochure design, which will then be completed in a design program.

Dont's in Brochure Design

Do not use more than nine or ten brochure design in chennai   lines of type per paragraph.

Do not average more than two brochure design in chennai   or three sentences per paragraph.

Do not indent paragraphs that have a brochure design in chennai   space between them.

Do not start sentences brochure design in chennai   with numbers.

Do not put two spaces after periods if using a brochure design in chennai   computer. Page layout and word processing programs put the proper spacing after periods automatically.

Do not use underline or all capitals as brochure design in chennai   a way to stress a point. Use bold or italics instead.

Use italic and all capitals sparingly asbrochure design in chennai  they are hard for people to read.

How To Talk To Your Customers In Your Brochure

Ask your employees to write the brochure design in chennai  brochure copy. Or, ask some of your better customers to help write it. You may be surprised at what you get.

Try to eliminate as many decisions as possible in your text copy. Assume brochure design in chennai  the customer will eventually buy the product or service. Don't use the words, "if" and "maybe.”

Never ask open-ended questions in a brochure. Questions should be phased so the answer is "YES."

Businesses should list the many important brochure design in chennai  features of their products.

Customers will not care about any feature brochure design in chennai  unless there is a benefit to them. A "feature" is what a product has. A "benefit" is what a product does.

The more benefits the product has, the better.

You want your brochure to sound and look brochure design in chennai  professional. A good brochure reads like a conversation, not a manuscript.

Specific Panel Design

Front Cover

Don't just name your product on the front cover, or your logo. Instead, develop a theme that captures attention and interest. Use your brochure design company in chennai  theme as a headline for your front cover and repeat throughout the brochure. Include a customer benefit, clearly brochure design company in chennai  stated or implied, whenever possible.

Back Cover

Don’t put anything on the back cover other than brochure design company in chennai  contact information. This is the panel that people are least likely to read, so if you put an important message there, brochure design company in chennai  it will be lost.

Inside Front Panel - first panel you see when the brochure is opened

This is the most important panel. Use it to summarize why the customer should choose you. It is a good location for a glowing  brochure design company in chennai testimonial. Although this is the most important panel, write it last. If you craft the inside spread first, you will  brochure design company in chennai have a better idea of what you want to summarize on the inside front panel.

The inside front panel also is a great place for your phone number and/or web site address.

Inside Three Panels

When the brochure is fully open, there  brochure design company in chennai are three full panels to write a description  brochure design company in chennai of your business and what it does. Carry the brochure theme over into your inside panels.

Use images, subheads, captions brochure design company in chennai  and body copy that continue your front cover theme throughout the brochure.

Grab attention. Describe your top benefits. Present proof. Ask for the order.

Once the copy is completed work on  brochure design company in chennai making it shorter and more descriptive. If you or your designer has created a consistent visual look to your advertising with repeated images, graphics or colors, continue it  brochure design company in chennai in your brochure. The familiarity will be immediately recognizable to the reader.

Basic Brochure Design: Where to Start

The basic bi-fold brochure is constructed by folding an 8 1/2 x 11 sheet of paper twice to create 3 panels on each side. It is the brochure brochure design in chennai type most commonly used by small business because it can be mailed in a standard #10 envelope.

With rare exceptions, businesses should develop the copy first. You only have a small amount of space to tell your story. You can identify and select brochure design in chennai graphics and pictures that enhance your message later on. Write your copy from the customers’ point of view, not yours. What does the customer want/need to know?

When preparing your text, keep it short brochure design in chennai and sweet. The reader should be able to grasp the main points by simply glancing through the piece. If you bury your messages in a lot of heavy text, the reader may decide brochure design in chennai that it’s too much work to read your brochure and throw it away.

Speak directly to the customer. "We help you…" Use headings brochure design in chennai and subheadings to group ideas and help the reader focus on items that are of interest to him or her. Avoid industry jargon and acronyms. Use clear brochure design in chennai language that everyone can understand.

Microsoft Word allows you to create multiple columns for brochures under the format tab. Word allows you to create basic brochures and import brochure design in chennai pictures from saved sources. Professional design programs such as Adobe InDesign, Adobe PageMaker or Quark XPress offer additional flexibility in brochure design in chennai creating your design and print the design at a printing service.

Types of Brochure Design

The Two Types of Basic Brochure Design

Adventoria

This brochure attracts attention and plays on the emotions of the customers. It compels brochure design company in chennai people to pick it up and read it. It has an “attention getting” tagline or headline. It will contain lots of white space and short bullets or points, rather than brochure design company in chennai long paragraphs. Included is a “call to action” that asks the customer to make an order, a phone call, come on down, clip a coupon, mail a reply card or some other action that puts you brochure design company in chennai and the customer in contact.

This brochure is the appetizer of your business.

Informational

This brochure is the main course. This is for the brochure design company in chennai customer who has learned of your company and has requested more information. Unlike advertorial brochures, informational brochures can be brochure design company in chennai crammed with information.

This style of brochure should brochure design company in chennai not be used in display racks or laid out at a trade show booth. A potential customer who is unfamiliar brochure design company in chennai  with your business will not read a mountain of information just to see what you do.

If you can only afford to do one style brochure design company in chennai of brochure at this point in your business, do the advertorial brochure and place in-depth information a customer may request in a folder or one-page flyer.

Strengths and Weakness of a Brochure

Strengths of a Brochure

Control over what and how is said, including graphics.

Control where your brochure brochure design company in chennai is placed or who receives it.

Brochures are flexible.

Can be done yourself. Although it is brochure design company in chennai a good investment to hire a professional as soon as you can.

Weaknesses of a Brochure

Generally given to all qualified customers, so using brochure design company in chennai it for mass audiences may be cost prohibitive.

The brochures can quickly become outdated and money is wasted.

Trying to match the competition can be brochure design company in chennai expensive.

To begin creating a brochure for your business, you need a clear understanding of how you will use the finished product. There are two brochure design company in chennai functions of brochures.

Brochure Designing around chennai

Every business needs a brochure to market their goods and services. A brochure contains design elements to capture the attention brochure design in chennai of their intended audience. Brochures entice prospective clients to probe deeper into the content by reading further about a topic or getting contact information about the brochure design in chennai company.

A well-designed brochure should contain brochure design in chennai effective color contrast, images, and text to communicate a succinct positive message. Businesses used to hire graphic artists to design their brochures; but since the advent of the PC, small businesses have saved themselves the cost of designing their brochures by brochure design in chennai doing it in-house using Microsoft Publisher, Microsoft Word, and Adobe In-Design. Businesses only need to invest time in making their brochures look professional.

Brochures can increase brand awareness brochure design in chennai and keep merchandise in the public eye when used in conjunction with other marketing campaign strategies. Before creating brochures, consider the different formats such as pamphlets, checkout brochures, response brochures, mass mailed brochures, and visual aid brochures brochure design company in chennai  for presentations that can increase a customer's buying potential. Pamphlets, or pocket-sized brochures also called tracts, is an 8 ½ X 11 sheet printed on both sides that are folded in half, in thirds, or in fourths, known as a leaflet. Brochures can brochure design company in chennai range from three to eight panels, with the latter used primarily for formal presentations.

Politicians usually leave tracts behind as they go from house to house talking to people who are willing to open the door. A salesperson will brochure design company in chennai drop off tracts at checkout counters to grab the attention of customers leaving the grocery store.

Response brochures answer inquiries of brochure design company in chennai prospective customers who already have an interest and want to learn more. Brochures that are produced for mass mailings have high-quality graphics, photographs, and content that describes the company's goods or services.

Understanding the different types of brochures will improve any business' marketing potential.

Brochures increase brand brochure design company in chennai awareness in the public eye.

Create a standard tri-fold brochure for tracts and mass mailed brochures.

Use multiple fold brochure design company in chennai brochures for quality presentations.

Important Elements in Brochure Designing

To connect with readers, every brochure needs three essential design elements:

Attention-grabbing cover.  Chances are your prospects have very short attention spans. If your brochure cover doesn’t immediately catch their eye and pique their interest, they won’t open and read the rest of the brochure. To get the attention brochure design in chennai of your target audience, combine a visually appealing brochure design in chennai  design with an attention-grabbing headline that addresses a powerful benefit for your customers.

Compelling content. You care more about yourbrochure design in chennai   business than your prospects do; they aren’t interested in a detailed history of your business. Instead, they want to know how your product or service can help them save time, lower costs, get more sales, or run their business more effectively. Focus your content on the problems brochure design in chennai  and challenges your customers  brochure design in chennai face and how you solve them better than your competitors. Use graphs, charts or images to help support your content, and convey your message more quickly.

Powerful call to action. The primary purpose of a brochure design in chennai brochure is to move people to the next phase of the sales cycle. Do you want them to visit your web site? Pick up the phone and call for a free estimate? Contact you via email to receive a downloadable white paper? A good call to action tells your readers exactly what you want brochure design in chennai them to do. It also stands out from the rest of the copy so that readers can’t miss it.

From a visual standpoint, a brochure needs to appeal brochure design in chennai to your specific audience. For example, if you serve a more conservative market, edgy or trendy design elements might look clever to you, but they don’t reflect the brochure design in chennai mindset of your readers.

At the same time, consider the image you want brochure design in chennai to project as a business. Most B2B firms use a matte finish on their brochures because it looks more distinguished and professional. Retail companies tend to use glossy brochure design in chennai finishes, as they make product pictures and images stand out more.

Your design and layout of inside pages should brochure design in chennai work well with the content. Use benefit-driven headers and sub-headers to catch the reader’s eye. Include plenty of white space to make the brochure brochure design in chennai  easy to read.

Make sure the brochure’s visual elements — color, imagery, font, logo, etc. — align with and support your brand. Consistency of brand brochure design in chennai image is a key ingredient in earning your prospect’s trust.