Brochure and Flyer Design tips

Here are a few brochure and flyer design tips to keep in mind the next time you sit down at the drawing table (or in front of the computer):

1. Make it stand out from the crowd

Make sure the brochure or flyer is attractive and eye-catching, especially if the customers will be responsible for picking it up themselves. You can brochure design in chennai achieve this through bold colors, thought-provoking images and stunning word-play. Remember that the front of your brochures and flyers is the first thing your prospects see, so brochure design in chennai make them unique, bold and interesting enough to motivate customers to pick them up.

2. Ensure the brochure or flyer is easy to read

Even if you grab customers’ attention with an brochure design in chennai appealing design, they won’t want to wade through long, dense paragraphs. Customers want to get to the point — and fast. Use large, clean headlines in a sans serif font, and put larger chunks of text in a serif font. Bullet points are a great way to emphasize key ideas without taking brochure design in chennai up a lot of space, and you’re not limited to bland black dots — try making a neat, relevant graphic to use as your bullet points. Checkmarks, dollar signs, colored balls, animal silhouettes and other graphics can add aesthetic appeal to your bullet points and, when done brochure design in chennai correctly, can serve to draw extra attention to top-selling pitches.

3. Use incentives

One of the best ways to get the most out of your brochure design in chennai marketing dollars is to add value to your brochures and flyers through coupons, free giveaways or other great offers you can incorporate into your brochure and flyer designs. Even better, make the brochure design in chennai discount or free offer redeemable only if the promo piece is brought in to the store (or a special code is entered on a website) so you can effectively brochure design in chennai track your success stats.

4. Know your audience

When determining the tone of your brochure or flyer, you need to keep in mind the type of audience who will be reading it. If you are trying to gain brochure design in chennai new clients, the brochure should be catchy and exciting, but not pushy. If you are focusing on maintaining current clients, use text and images that convey a tone of brochure design in chennai friendship, trust and appreciation for their business.

5. Emphasize powerful words

Whether you’re writing the text or it’s coming from a professional copywriter, make sure to highlight power words and phrases that grab the brochure design in chennai attention of clients. This could include the following:

New

Free

Save

Now

Easy

Proven

Amazing

Love

Discovery

Results

Health

Guarantee

Keep these tips in mind when creating a brochure design in chennai brochure or flyer and you will have a better chance of it getting read instead of being thrown away or ignored. A smart design coupled with easy-to-read, well-written text brochure design in chennai will gain attention and bring more clients to your door.