Types of Brochure Design

The Two Types of Basic Brochure Design

Adventoria

This brochure attracts attention and plays on the emotions of the customers. It compels brochure design company in chennai people to pick it up and read it. It has an “attention getting” tagline or headline. It will contain lots of white space and short bullets or points, rather than brochure design company in chennai long paragraphs. Included is a “call to action” that asks the customer to make an order, a phone call, come on down, clip a coupon, mail a reply card or some other action that puts you brochure design company in chennai and the customer in contact.

This brochure is the appetizer of your business.

Informational

This brochure is the main course. This is for the brochure design company in chennai customer who has learned of your company and has requested more information. Unlike advertorial brochures, informational brochures can be brochure design company in chennai crammed with information.

This style of brochure should brochure design company in chennai not be used in display racks or laid out at a trade show booth. A potential customer who is unfamiliar brochure design company in chennai  with your business will not read a mountain of information just to see what you do.

If you can only afford to do one style brochure design company in chennai of brochure at this point in your business, do the advertorial brochure and place in-depth information a customer may request in a folder or one-page flyer.