Basic Brochure Design: Where to Start

The basic bi-fold brochure is constructed by folding an 8 1/2 x 11 sheet of paper twice to create 3 panels on each side. It is the brochure brochure design in chennai type most commonly used by small business because it can be mailed in a standard #10 envelope.

With rare exceptions, businesses should develop the copy first. You only have a small amount of space to tell your story. You can identify and select brochure design in chennai graphics and pictures that enhance your message later on. Write your copy from the customers’ point of view, not yours. What does the customer want/need to know?

When preparing your text, keep it short brochure design in chennai and sweet. The reader should be able to grasp the main points by simply glancing through the piece. If you bury your messages in a lot of heavy text, the reader may decide brochure design in chennai that it’s too much work to read your brochure and throw it away.

Speak directly to the customer. "We help you…" Use headings brochure design in chennai and subheadings to group ideas and help the reader focus on items that are of interest to him or her. Avoid industry jargon and acronyms. Use clear brochure design in chennai language that everyone can understand.

Microsoft Word allows you to create multiple columns for brochures under the format tab. Word allows you to create basic brochures and import brochure design in chennai pictures from saved sources. Professional design programs such as Adobe InDesign, Adobe PageMaker or Quark XPress offer additional flexibility in brochure design in chennai creating your design and print the design at a printing service.